A kinder brighter tomorrow
A Tummy Bunny heart for every first.
One lovable Bunny. A heart that changes as they taste, say, learn, try, celebrate and grow.
Thoughtfully designedEncourages real momentsA happier brighter tomorrow
A heart that grows with them...
First Smile
A little grin worth remembering.
First Foods
Little tastes for big adventures.
First Christmas
Hearts for magical moments.
First Hello
Their words matter.So many firsts ahead
How it works
Simple. Meaningful. Made for real life.
Meet your Bunny
A soft, lovable friend ready for life's big and little moments.
Choose a Heart
Pick a heart that matches what your child is learning, trying or achieving.
Keep their story
Build a collection of moments to look back on and treasure forever.
Why families love them
More than a toy - a meaningful companion for life's firsts.
Recognise
Helps children feel seen and proud of their efforts.
Encourage
Builds confidence through positive reinforcement.
Connect
Creates special moments between children and the people who love them.
Remember
A lasting way to look back on their amazing journey.
What's in the box?
Everything you need to start your Tummy Bunnies journey.
- 1 x Tummy Bunny, soft and huggable
- 6 x themed hearts
- Beautiful gift-ready packaging
- A lifetime of firsts to come
Retail & Licensing
One Bunny. Endless worlds of firsts.
Built for retail, gifting and licensing: one hero plush, expandable heart collections, seasonal drops and licensed worlds.
Add more hearts
First steps, first tastes, first words, and many more.
First Steps
A heart to mark the brave little wobble that becomes a walk.
First Tastes
Keepsake patches for tiny bites, new flavours and proud mealtime wins.
First Words
From Mama and Dada to bye-bye, baba and many more.